Lehren’s engagement with the Indian Entertainment, especially Bollywood, dates back to 1987, to the pre-satellite era, when it pioneered film-based entertainment shows for India’s then emerging television industry.
Lehren’s videos packaged film news, reviews interviews and magazine content was showcased in the kaleidoscopic format typical of Bollywood. This made Lehren a household name in the VHS Home video market and the company grew to become the biggest source of film-based content in India and overseas. Its chatty, snippety Video Magazines became the template for entertainment shows when India’s television industry was opened up to private producers in the late 1980s and early 1990s.
To this day TV channels, Production Houses and New Era Content Creators follow the styles and formats invented by Lehren back then. Lehren enjoys great brand recall within the media & entertainment industry and among Indian Entertainment fans worldwide. Currently, Lehren has over 300,000 videos playing on various media platforms and consistently clocks 500M+ Video Views per month on YouTube alone bringing fresh content like celeb gossips, fashion and lifestyle, movies, music, comedy and current affairs everyday to its discerning viewers.